See Rock City
In my mom’s back yard stands a red and black birdhouse on a white pole. Its roof holds iconic words. “See Rock City.” If it had not been for Garnet Carter and Clark Byers, that birdhouse wouldn’t exist. Times were, you could drive along a back road and sooner or later you’d see a barn with its roof turned into an advertisement.
You’ll be hard pressed today to find a barn’s roof declaring “See 7 States from Rock City.” In case you’ve never heard of it, Rock City is a roadside attraction in Lookout Mountain, Georgia. Gigantic rock formations, a Lovers Leap, and caverns with black lights I recall. I remember, too, Ruby Falls but that’s an attraction inside Lookout Mountain.
I saw Rock City as a boy but I can’t recall ever seeing a Rock City barn. October 16, I did. The barn you see here stands on Highway 28 between McCormick and Abbeville, South Carolina. All these years it was close by. Surely I must have seen it. Just can’t recall it. I’m sure of one thing, though. Weathered with boards missing and gaping holes here and there, the old barn stands as an art museum, a survivor, a refugee from our backroads past.
A fellow by the name of Clark Byers climbed atop this barn. Byers’s barn-painting career started in 1935 when Rock City founder Garnet Carter turned country barns into Rock City billboards of sorts. He found a receptive audience in depression-weary Americans who were ready to travel and see the land. An ad on a barn’s rooftop had to provoke curiosity. “Hey, let’s go see Rock City.”
All this barn roof-painting business came about as a way to market Carter’s public attraction. Rock City officially opened May 21, 1932. Soon after, Carter enlisted the help of a young sign painter from Trenton, Georgia. He hired Clark Byers to travel highways and paint three simple words on barns: “See Rock City.” Byers painted the words freehand and the size of the barn determined the message. The bigger the barn, the longer the message. The distinctive black-and-white signs appeared as far north as Michigan and as far west as Texas. Rock City gave the farmers $3 or free passes to Rock City and in some cases Rock City thermometers and bathmats in exchange for turning their barn roofs into ads.
Before painting barns, Byers worked in a cotton mill and bottled buttermilk for $3 a week. He would go on to paint barns for three decades, dodging bulls, clinging to slippery roofs, and scanning the horizon for thunderstorms. He retired in 1969 after nearly being electrocuted by lightning while repainting a barn. He had painted approximately 900 barns in nineteen states. Byers died in 2004. He was 89.
Weather and time and something ironic robbed us of Byers’s work. Many vintage Rock City barns suffered a needless end thanks to the scourge known as politicians. If they’re not renaming lakes, putting their names on highways, and in general throwing history into the trash can, politicians find ways to destroy beauty in the name of bureaucracy. Ladybird Johnson, you may recall, latched onto highway beautification as her First Lady claim to fame. During her highway beautification movement, roadside signs were deemed an eyesore. The “Ladybird Act” meant that many of Rock City’s barn rooftop messages had to be painted over.
As for Mom’s Rock City birdhouse, like many a Rock City barn, its best days are behind it. Neglect and decay make for formidable allies whether you’re an aged barn or a souvenir from Pigeon Forge, Tennessee.
I saw Rock City as a boy and now what seems 100 years later I can lay claim to seeing a Rock City barn. You can too. An online map of surviving Rock City barns directs you to these survivors (www.seerockcity.com). Georgia has five. South Carolina has one, and here it is.
Here’s what I would have liked to have seen eons ago. I’m on a family trip with Mom and Dad in an aqua-and-white 1956 Plymouth. Along Highway 28 we look to the left and see a new barn with a man on its roof. There’s Clark Byers sketching out letters. Dad honks the horn and he turns and waves. He returns to work, using chalk to outline “See 7 States from Rock City. Near Chattanooga Tenn.” We have no idea that we just witnessed history in the making but some sixty years later I would see what’s left of Clark Byers’s work, a ghostly reminder of times past and one lucky barn that escaped Lady Bird’s beautification movement.
- Image Credit: the photo used in this story was taken by the author, © Tom Poland.