- Important: All passwords were reset on 06/15/11. Old passwords will no longer work. Click here to retrieve your password.
- Subscribe to Our Free Dewsletter
We are non-commercial, all volunteer and supported by our readers. Please help sustain the Dew by making a donation.
I have always thought Maslow’s famous hierarchy of needs was missing something. Last weekend I figured it out. Just because we’ve found shelter, safety and food, and are on our way to the “self actualization” emotions at the top of the pyramid, we’re still attached in some primal way to the basic survival instincts. Our hardwired primal urges linger inside, albeit as mutations that just seem weird to outsiders. Take football, or anything else involving spectators emotionally involved as sport participants clash. Whether your think the sport is played with a round or elongated ball, there are millions and millions of humans across the globe who follow and flock to the games (electronically or in person). Why do fans dress in their team’s uniforms, haul outdoor cookery, fill ice chests and drive team-painted mobile homes each weekend to college parking lots to watch their favorite gladiators in the fall? Is there somewhere in our brains the need to connect with the fight for survival even if it isn’t necessary?
There are some interesting events popping up, such as Tough Mudder labeled “The Premier Obstacle Course in the World.” Way beyond Iron Man, these events combine physical challenges and comraderie:
To get through mud, fire, ice-water, and 10,000 volts of electricity you’ll need teammates to pick you up when your spirits dip.
I’ve just been introduced to the latest version of surrogate combat – the Dirty Girl events – except there’s no combat, and no winner. The 5K grassy course is set up on acres owned by a shooting range (yeah, there were Hunger Games comments). Most of the women trot around in tutus while confronting 11 obstacles such as water pools, an inflatable mountain, wall climb and things to crawl under. I participated in the San Antonio event last weekend with “The Valhallas,” a group of women with grown children (I’m 3rd from left). Why did we (over 7,000 women) do this Saturday?
I spoke to many of the participants before, during and after the “race” at the food court, shopping tent and at the after party tailgates (really). For those who had a sincere connection with breast cancer, their reasons sounded just like the reasons given at other charitable runs I’ve attended in the past. Many brought families, and there were lots of boyfriends with cameras and fathers with children in strollers watching along the course. To most, though, their reasons echoed the desire for a girls-day-out with challenges and funny photos.
I told a few of my friends who are presently in military service about the event, and they justifiably questioned my sanity or laughed at me. These friends are women who have succeeded in the Army and Air Force, gone through real boot camp, and are dealing with injuries incurred during service to their country. My answers to them were so lame, and so all through the event I kept trying to figure out why everybody else was there. The only answer that makes any sense is that deep down in our brains is a need to PROVE we can survive, and do so as a tribe, especially when not threatened with the alternative.
There are 69 Dirty Girl US events listed on the website this coming year. Here’s an estimate of the revenue collected at the San Antonio event last weekend: 7,000 participants (according to an email to registrants) x $75/participant = $525,000 + concessions + merch (logo’d apparel like “French terry lounge pants for $40), totes, headware, drinkware, and lip balm). Projecting forward for the rest of the year: $525,000 x 69 = $36,225,000.
To its credit, the Dirty Girl events contribute to the National Breast Cancer Foundation. The website states that their charitable goal is $1.5 million this year, which, if my calculations are correct, would be about 4% of their 2012 revenue:
In 2012, it is the goal of Dirty Girl to provide the National Breast Cancer Foundation with over $250,000 in monetary and in-kind support. In 2013, our goal is to deliver over $1,500,000 in support to NBCF. In addition, Dirty Girl will continue providing cancer survivors free registration at each event.
For the record, The National Breast Cancer Foundation is highly rated by the Charity Navigator. (67, which compares favorably to the Red Cross’s 59)
Looks like there are promising business and charitable opportunities for organizations benefiting from humans who need these Weekend Warrior buddy challenges. So I was thinking… What if we just send everybody who wanted to wage war to one big Tough Mudder/Dirty Girl event, maybe add in Rollerball intrigue or Dick Cheney, and save all the military spending and civilian deaths? Did somebody say TV rights?
Worthy of Comment
Also on the Dew
The project involved dropping a few yards of crush and run into the holes in our driveway and using rakes, shovels and old peoples’ sweat to spread it smooth. The final step was cranking my ancient Highlander and slowly packing the gravel. I rolled the windows down and energized the newly installed Alpine replacement radio. I am now using advanced technology and had filled a thumb drive with stuff from my youth. Up and down the driveway I slowly drove, trying to hit each spot of spread gravel. By random serendipity, the first tune was by an old group called the H Read on →
"... if you believe in God, then intellectually you cannot believe in man-made global warming ... You must be either agnostic or atheistic to believe than man controls something he can't create." -- Rush Limbaugh Conflict between faith and science is as old as science itself. In 1543, Copernicus's great work, On the Revolutions of the Heavenly Spheres, laid the groundwork for a new model of the cosmos, with the sun, rather than the Earth, at its center. Attempting to preemptively defuse the controversy the new worldview would unleash, Copernicus's publisher anonymously attached a preface. Addressed to the pope, it stated boldly Read on →
In his poem The Cabbages of Chekhov, Robert Bly had me again when he wrote that, “William Blake knew that fierce old man, irritable, chained, and majestic, who bends over to measure with his calipers the ruins of the world.” Despite such a fierce image in his poem, Bly has that way about him where he can rescue you in the end from all the bad news that comes tracked in on the dog’s paws. With Bly on my mind, I wasn’t all that surprised that something magical was about to happen this past weekend. On the wings of Bly, a sweet little guy with a funny Read on →
Someone showed me a picture and I just laughed Dignity never been photographed Or so Bob Dylan says in "Dignity," a song he wrote in 1988 after learning of the death of basketball great Pete Maravich. Dylan has a point. Dignity isn't an item or commodity that can be replicated and mass-produced. It's a quality of fortitude and bearing, guiding one on how to respond whether the news is good or bad. The one possessed with dignity feels for others and thinks carefully on the consequences of his actions. Sometimes a dignified action doesn't pay off materially. It can also be misunderstood. Read on →