- Important: All passwords were reset on 06/15/11. Old passwords will no longer work. Click here to retrieve your password.
- Subscribe to Our Free Dewsletter
We are non-commercial, all volunteer and supported by our readers. Please help sustain the Dew by making a donation.
If you’re one of the million+ who have signed up to Pinterest in the past few months, you know about the eye candy. The phenomenal growth is due to women (80% of the present participants) who are resonating with what is essentially online scrapbooking.
It’s the new social media hula hoop, with thoughtful reporters and marketing execs twittering away about the possibilities. Sandra M. Jones of the Chicago Tribune described it on Feb. 5th this way: “The site is in essence an idea factory, where individuals create their own set of virtual display boards, ‘pin’ photos of things that inspire them and share them with friends and followers.”
It takes about a day to sign up and get the invitation, then you just stumble around websites and link photos & graphs & stuff. Here’s an example of its effect on women: “I was going to be productive today but then I got on Pinterest” is one of the “pins” that Deb Thompson, (who has 519 followers) pinned to her “Words Words Words” board.
The Pinterest mission is unabashedly focused on personal pastimes: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.” Like recipes, wedding ideas, & shoe styles. Amanda DiSilvestro of Business.com suggests that businesses would be wise to use it for visibility, but also allow interaction with their products. She said: “People not only have the ability to pin things they see onto their Pinterest boards, but they can comment on photos, like photos, and follow certain subjects or certain people. In other words, the site has a definitely social media feel.”
Then there are the rest of us who just don’t frequent craft stores. One of my market research colleagues recently said: “Oh no! One more platform…” At first I dismissed it as another vanity site, and was frankly uncomfortable spending my time gliding through blithe images of fancy. I felt like a Doberman in a group of French poodles – too much on dessert and no red meat. Then I started using it, just pinning a few of my personal favorites and saw a stranger give me my first “repin” from an NPR photo featuring all the books written about Abe Lincoln. I started thinking that just because it’s full of flowers and hairstyles doesn’t mean I couldn’t push my own agenda.
A logical use would be politics. Search for the candidates, like Ron Paul, and get a lot of videos, photos, yard signs and little-known facts, such as: “Ron Paul was the first and only person to hit a home run on the Congressional baseball team“ (courtesy Amanda Gann). When you search terms like “Democrats” “Republicans” and “Syria”, the photos, graphics and comments take you to thoughts and places you wouldn’t expect. Not so much like Google, which links to the factoids and top stories. For Syria, you can scroll through photos of ancient buildings, smiling children, flora, fauna and a bloodied button that says “Freedom for Syria”.
There doesn’t seem to be any censoring going on. I’m not sure if that’s important, but it is a stark contrast to what’s going on elsewhere. It certainly makes me wonder how this new online toy will mutate. Here’s my link: http://pinterest.com/docsue/ What do you think?
- Photos from Pinterest posts.
Worthy of Comment
Also on the Dew
Or rather, helped build. Partially. Last week I attended a straw bale house building workshop in West Virginia. The workshop was hosted by Andrew Morrison of StrawBale.com, who runs similar workshops all over the world where one can go and assist with the building of a bale house and learn all about it to go home and build one's own. He's really great, super knowledgeable, funny, and an excellent teacher. He seemed to be everywhere at once, always available for questions, but never hovering or breathing down anyone's necks. Wait, straw? What kind of crazy person builds a house out of straw? Actually, Read on →
When I sat in that old church built in the Gothic style surrounded by the music that the organist was playing, I was thankful to be in such a peaceful setting, far away in body and spirit from the violence that holds so many lives hostage in this world of cruelty and tumult. In a church where people pray for peace, forgiveness and love--all of which seem so lacking in our world--I wonder at times how we manage to reconcile what we wish the world were like and how it actually is. Sitting there in such a calm and safe spot, Read on →
My beloved colleagues in Teh Media sure get on my last damn nerve. Most of the time it's just from sloppy work or jumping on whatever bandwagon is rolling by at the time, something along the lines of a pet peeve. Like when my Twitter list of political reporters blows up with some hashtag meme instead of actual reporting. Today it's #Obamacareinthreewords, launched by that icon of credibility, Rep. Darrell Issa. It's the second time around for that one -- Rep. Kevin McCarthy launched it the first time last June. (@WhiteHouse even got in on it, tweeting "It's.The.Law." Republicans responded with "arrogance Read on →
None other than the Harvard Business Review reports that the ability to communicate is the number one trait top executives possess. The ability to communicate trumps ambition, education, sound decisions, and a capacity for hard work. It’s too damn bad the folks on top can’t delegate their talent. Way too many business people cannot write. How well I know. My eyes glaze over at their attempts. Check out most corporations’ mission statements and you’ll need a café latte with an extra shot of espresso. Here’s a snoozer for you: “We strive to globally provide access to multimedia-based intellectual capital and efficiently simplify effective so Read on →