Follow us: Follow us on Facebook Follow us on Twitter Follow us on Google+ Follow us on Linkedin Follow us on Tumblr Subscribe to our RSS or Atom feed
Friday, September 4, 2015
Southern Weather Radar


Our Writers

  • Adam Peck
  • Alan Gordon
  • Alex Kearns
  • Alex Seitz-Wald
  • Alice Murray
  • Allison Korn
  • Alyssa Cagle
  • Amanda Marcotte
  • Amanda Peterson Beadle
  • Andrea Grimes
  • Andrea Lee Meyer
  • Andrew Bowen
  • Andy Brack
  • Andy Kopsa
  • Andy Miller
  • Andy Schmookler
  • Ann Marie Pace
  • Ann Woolner & Leonard Ray Teel
  • Anna Dolianitis
  • Anna Forbes and Kate Ryan
  • Annelise Thim
  • Anoni Muss
  • April Adams
  • April Moore
  • Ariel Harris
  • Armando
  • Arthur Blaustein
  • Austen Risolvato
  • Austin McMurria
  • Barry Hollander
  • Bert Roughton III
  • Beth Ostlund
  • Betsey Dahlberg
  • Bill Hamm
  • Bill Mankin
  • Bill Montgomery
  • Bill Moyers & Michael Winship
  • Bill Phillips
  • Bill Semple
  • Bill Tush
  • Billy Howard
  • Bob Bohanan
  • Bob Pritchard
  • Booth Malone
  • Bootsie Lucas
  • Boyd Lewis
  • Brad Clayton
  • Braden Goyette For ProPublica
  • Brett Martin
  • Brian Randall
  • Brianna Peterson
  • Bruce Dixon
  • Bruce E. Levine
  • Burton Cox
  • Candice Dyer
  • Carl Kline
  • Carol Carter
  • Casey Hayden
  • Cathleen Hulbert
  • Center for American Progress
  • Chantille Cook
  • Charles Finn
  • Charles O. Hendrix Jr.
  • Charles Seabrook
  • Charles Walston
  • Chelsea Toledo
  • Chelsey Willis
  • Chris Bowers
  • Chris Kromm
  • Chris Wohlwend
  • Christopher Burdette
  • Chrys B. Graham
  • Chuck Collins
  • Cliff Green
  • Cody Maxwell
  • Collin Kelley
  • Craig Miller
  • Crissinda Ponder
  • Dallas Lee
  • Dan Kennedy
  • Daniel Flynn
  • Daniel K. Williams
  • Daniel Palmer
  • Danny Fulks
  • Dante Atkins
  • Darby Britto
  • Dave Cooley
  • Dave Johnson
  • Dave Pruett
  • David Bradford
  • David Evans
  • David Harris-Gershon
  • David Jenks
  • David Kyler
  • David Rotenstein
  • David Swanson
  • Dean Baker
  • Deb Barshafsky
  • Debbie Houston
  • Deborah Chasteen
  • Denise Oliver Velez
  • Dennis McCarthy
  • Desiree Evans
  • Dian Cai
  • Diana
  • Dina Rasor
  • Dindy Yokel
  • Doc
  • Don Lively
  • Don O'Briant
  • Door Guy
  • Doug Couch
  • Doug Cumming
  • Dr. Brian Moench
  • Dr. Nick De Bonis
  • Dr. Ravi Batra
  • E. David Ferriman
  • Earl Fisher
  • Eden Landow
  • Eileen Dight
  • Eleanor Ringel Cater
  • Elizabeth Shugg
  • Ellen Brown
  • Elliott Brack
  • Erin Kotecki Vest
  • Fatima Najiy
  • FishOutofWater
  • Francisco Silva
  • Frank Povah
  • Fred Brown
  • Frederick Palmer
  • Gadi Dechter, Michael Ettlinger
  • Gail Kiracofe
  • Gaius
  • Georgia Logothetis
  • Gib Ennis
  • Gina Williams
  • Gita M. Smith
  • Glenn Overman
  • Gordon Anderson
  • Gregory C. Dixon
  • Gryphon Corpus
  • Hamp Skelton
  • Harriet Barr
  • Heather Boushey
  • Henry Dreyer
  • Hollis B. Ball III
  • Hugh
  • Hyde Post
  • Ian Kim
  • Ian Millhiser
  • Isabel Owen
  • Ivy Brashear
  • J.A. Myerson
  • Jack deJarnette
  • Jack Wilkinson
  • Jacklyn C. Citero
  • Jake Olzen
  • James Hataway
  • James Marc Leas
  • James N. Maples
  • Janet Ward
  • Jasmine Burnett
  • Jason Palmer
  • Jason Parker
  • Jay Thompson
  • Jeff Cochran
  • Jeff Davis
  • Jeff Rayno
  • Jeff Spross
  • Jeffry Scott
  • Jennifer Hill
  • Jesse Harwell
  • Jessica Luton
  • Jim Bentley and Jeff Nesmith
  • Jim Clark
  • Jim Cobb
  • Jim Fitzgerald
  • Jim Newell
  • Jim Stovall
  • Jim Walls
  • Jim Warren
  • Jimmy Booth
  • Jing Luo
  • Jingle Davis
  • JL Strickland
  • Joan Donovan
  • Jodi Jacobson
  • Jody Wegmueller
  • Joe Earle
  • Joe Shifalo
  • Joel Groover
  • Joey Ledford
  • John A. Tures
  • John Dembowski
  • John Hickman
  • John M. Williams
  • John Manasso
  • John Sugg
  • John Tabellione
  • John Yow
  • Jon Sinton
  • Jonathan Grant
  • Jonathan Odell
  • Joni Hunnicutt
  • Jonna Pattillo
  • Joseph B. Atkins
  • Joseph Gatins
  • Josh Dorner
  • Josh Sewell
  • Joy Moses
  • Judith Stough
  • Judy McCarthy
  • Juli Ward
  • Julian Bond
  • Julian Riggs Smith
  • Julianne Wyrick
  • Julie Ajinkya
  • Julie Puckett Fodera
  • Just Plain Will
  • Kaili Joy Gray
  • Kate Greer
  • Kate McNally
  • Kathleen Brewin Lewis
  • Kathleen Harbin
  • Kathleen R. Gegan
  • Kathryn Hoffman
  • KC Wildmoon
  • Keith Graham
  • Ken Edelstein
  • Ken Haldin
  • Ken Peacock
  • Kevin Austin
  • Kevin Duffy
  • Kip Burke
  • Kirk McAlpin
  • Kirsten Barr
  • Kos Moulitsas
  • Kristie Macrakis
  • Lacey Avery
  • Lamont Cranston
  • Laura Clawson
  • Laura Smith
  • Laurence Lewis
  • Lawrence S. Wittner
  • Lee Leslie
  • Lee Robin
  • Leonce Gaiter
  • Les Eatwell
  • LikeTheDew
  • Linda Hunt Beckman
  • Linda Jordan Tucker
  • Lisa Byerley Gary
  • Lisa Kerr
  • Lois Beckett, Propublica
  • Lorraine Berry
  • Louie Crew Clay
  • Louis Mayeux
  • Lovell Jones, Ph.D.
  • Lucy Emerson Sullivan
  • Lucy Guest
  • Maggie Lee
  • Maisha White
  • Mandy Richburg Rivers
  • Margi Ness
  • Marian Wang, ProPublica
  • Marie Diamond
  • Mark Dohle
  • Mark Johnson
  • Mark Sumner
  • Martha W. Fagan
  • Mary Civille
  • Mary Elizabeth King
  • Mary Kay Andrews
  • Mary Lee
  • Mary Willis Cantrell
  • Matt Johnson
  • Matt Musick
  • Matt Renner
  • Matthew Wright
  • Maurice Carter
  • Meg Livergood Gerrish
  • Meghan Miller
  • Melanie Rochat
  • Melinda Ennis
  • Michael Beckel
  • Michael Castengera
  • Michael Ettlinger
  • Michael J. Solender
  • Michael Linden
  • Michael Lux
  • Michael W. Twitty
  • Mike ”Hunter” Lazzaro
  • Mike Copeland
  • Mike Cox
  • Mike Handley
  • Mike Lofgren
  • Mike Ludwig
  • Mike Williams
  • Mimi Skelton
  • Moni Basu
  • Monica Smith
  • Murray Browne
  • Myra Blackmon
  • Nancy Melton
  • Nancy Puckett
  • Nancy Robinson
  • Nancy Rogers
  • Neill Herring
  • Nelly McDaid
  • Nikki Gardner
  • Niles Reddick
  • Noel Holston
  • Occupy Wall Street
  • Overman & Senn
  • Pamela Sumners
  • Pat Garofalo
  • Pat LaMarche
  • Patrick Andendall
  • Patrick L. Ledford
  • Patsy Dickey
  • Patti Ghezzi
  • Paul Buchheit
  • Paul Krupin
  • Paul Rutledge
  • Paul Thim
  • Pete & Jack
  • Peter Crawford
  • Peter Turnbull
  • Phil Gast
  • Phil Noble
  • Philip Graitcer
  • Phyllis Alesia Perry
  • Phyllis Gilbert
  • Piney Woods Pete
  • R S
  • R.L. Miller
  • Rafael Alvarez
  • Randy Conway
  • Randy Schiltz
  • Ray Bearfield
  • Raymond L. Atkins
  • Reagan Walker
  • Rebecca Sive
  • Richard Eisel
  • Righton C. Willis
  • Rob Chambers
  • Rob Coppock
  • Rob Douthit
  • Robert Dardenne
  • Robert Jensen
  • Robert Lamb
  • Robert M. Williams, Jr.
  • Robert Mashburn
  • Robert Weiner & Richard Mann
  • Robin Marty
  • Rodney Adams
  • Roger Gregory
  • Ron Feinberg
  • Ron Taylor
  • Rose Aguilar
  • Rose Weaver
  • Rosemary Griggs
  • Russ Wellen
  • Sam Morton
  • Sao Magnifico
  • Sara Amis
  • Sarah Ayres
  • Sarah Bufkin
  • Saralyn Chesnut
  • Scott Anna
  • Scott Borchert
  • Scott Keyes
  • Scott Wooledge
  • Seth Cline
  • Shane Gilreath
  • Sharon M. Riley
  • Shay Dawkins
  • Sheffield Hale
  • Sheila Barnard Nungesser
  • Sigrid Sanders
  • SoniaTai
  • Sonya Collins
  • Soraya Chemaly
  • Spencer Lawton
  • Stephanie Taylor
  • Stephen Lacey
  • Steve King
  • Steve Krodman
  • Steve Valk
  • Stuart Liss
  • Sue Sturgis
  • Sujigu
  • Susan De Bonis
  • Susan Soper
  • Susan Wilson
  • Suz Korbel
  • Tammy Andrews
  • Tammy Ingram
  • Tanya Somanader
  • Ted Kooser
  • Terri Evans
  • The Barnacle Goose
  • Thomas A. Bledsoe
  • Tiger Liliuokalani
  • Tim Oliver
  • Timothy Freeman
  • Timothy Hurst
  • Tom Baxter
  • Tom Crawford
  • Tom Ferguson
  • Tom Millsop
  • Tom Poland
  • Tom Walker
  • Travis Waldron
  • Travis Waldron & Pat Garofalo
  • Trevor Stone Irvin
  • Tricia Collins
  • Troubadour
  • Valerie Evans
  • Viveca Novak
  • Waldron, Somanader & Garofalo
  • Walter Rhett
  • Wanda Argersinger
  • Wayne Countryman
  • Wayne Johnson
  • We The People
  • Will Cantrell
  • Will Nelson
  • William Cotter
  • William Hedgepeth
  • Yana Kunichoff
  • Yasmin Vafa
  • Zack Beauchamp
  • Zack Ford
  • Zaid Jilani
  • Zaina Budayr




  • Writer Login


    Like the Dew?

    We are non-commercial, all volunteer and supported by our readers. Please help sustain the Dew by making a donation.

    Southern Views

    Pepsi showed awfully bad taste in one Super Bowl commercial

    by | 7, Add your Comment | Feb 19, 2011

    An optimist isn’t supposed to be depressed. But I am nothing but depressed at the way our country is becoming more boorish, often showing bad taste, and if nothing else, violating the civility with its lack of kindness and manners.

    OK, perhaps I’m too idealistic. Yet some matters bother me.

    Perhaps the one single day when our country can best show its creativity and innovation is on Super Bowl Sunday. No, we’re not talking football here, but what brings the football to our homes: advertising.

    Year after year major advertisers pay big dollars to reach into the minds of millions of Americans and promote their wares during the Super Bowl. Apparently these major advertisers think it’s worth it to pay $3 million for a 30 second commercial (can you imagine?) to tell us their product is head-and-shoulders above their competitors.

    These commercials don’t influence me so much, since I often have the television sound off for some of the game and most of the commercials. The clump of commercials is getting so long there’s time for a person to get up and stretch, go to the bathroom, and check out something else to nibble on or drink and not miss much, if any at all, of the game.

    By happenstance, I paid attention to one television commercial, one that needed little sound, since the participants did not talk. It was a wonderful commercial, commanding your attention, and punched eventually with humor. It was the Coca-Cola “border” commercial. If you missed it, check it out here:

    The cola companies often war with Super Bowl commercials. During the game, we didn’t see any Pepsi commercials, but heard about it later and looked at it on the Internet. It was horrible, most boorish, had an awful basis, and then really violated most good behavior in its ending. You may be as shocked as I was with this commercial. Take a look, but we warn you: most people are offended at this bad taste in seeking to play on humor.

    These two commercials made us wonder what other commercials we had missed, so we spent about 30 minutes looking on the internet at many of the messages that aired. We saw lots of action and far-out ideas, but few that we would call memorable commercials. Many were from the auto companies, while others had those unreasonable special effects that do little to impress anyone who thinks independently. Many were just plain bad.

    That’s what bugs us of these Super Bowl commercials. If this is the best that Madison Avenue and other advertising agencies can do at promoting products, we feel badly for what is coming later on. It doesn’t appear very many commercials will break through and give superior promotion to the products they are hawking.

    Perhaps those of you who look at more television than I do see these commercials in a different light. Perhaps I need to have the sound on more often (horrors!), and perhaps I’m just in the last century in viewing these efforts.

    Yet it worries me that all too often, the commercials are aimed at the lowest common denominator—action, violence, lack of creativity and bad taste….and those producing these commercials think they are being creative and successful. Fat chance.

    ###
    Elliott Brack

    Elliott Brack

    Elliott Brack is a native Georgian and veteran newspaperman. He published the weekly Wayne County Press for 12 years; was for 13 years the vice president and general manager of Gwinnett Daily News, and for 13 years was associate publisher of the Gwinnett section of The Atlanta Journal and Constitution. He now publishes, in retirement, Web sites on Gwinnett County, http://www.gwinnettforum.com, and Georgia news, http://www.georgiaclips.com.

     

    Print Friendly

     

    Note: Users are solely responsible for opinions they post here and for the agreed-upon rules of civility. Comments do not reflect the views of LikeTheDew.com. Comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click here to report a violation.

    You do not need to register or login to read or comment. Our commenting system is handled by Disqus. To comment, just click in the box to "Join the discussion...". Once your comment is complete, you may login to an existing Disqus account or with your Facebook, Twitter or Google+ accounts (we will have no access to your personal information). Or, you may instantly create a Disqus account or post as a guest. Here's how: click on the Name box (the options will expand such that you'll see Email, Password and an "I'd rather post as guest" click box). Enter your name and email box (pretty please, provide a real email address - too much abuse and will make it mandatory - plus, it is only good manners for other commenters to know with whom they are writing). Then, either enter your Disqus password (if you have an existing Disqus account - click here to reset your Disqus password) or click the "I'd rather post as guest" option. Then click the arrow button. That's it.

    If you wish to submit a story, you must be registered on LikeTheDew.com. If you forget your password or you have not changed it since we reset passwords, just click on "Lost your password?" and a new one will be sent within moments. If you are not registered, you may request registration by emailing webmaster@LikeTheDew.com - please include your name and some way for us to tell that you are real. We will send you a password via email to the address you provide. You might also need to add "webmaster@likethedew.com" to your address book. If you have problems or other questions, please contact webmaster@likethedew.com.

    • Monica Smith

      I’ve sort of trained myself not to watch commercials, so I appreciate an objective dissection. Besides, since I don’t have cable or a dish, I didn’t watch the Super Bowl (past my bedtime, anyway) nor see any of the adds and, now that embedding has been disabled on the Pepsi one, I don’t have to check if “Love Hurts,” does what I think — makes light of abusive behavior or a power play by perversely calling it love.
      Another phrase that’s been making the rounds is “I love you to death.” I still haven’t figured out if that expresses an American fascination with death or a perverse understanding of what it means to love. Is American love possessive? obsessive?
      Tasteless. That’s a good word. Applies to much of our culture and much of our food.

    • Tom Gibbs

      Thank you, sir, for the clear, direct assessment of both our boorish country and the commercials that seem to drive it to even more boorish behavior as well as condone the loss of common courtesy, basic manners, and decency. Such commercials are, too often, celebrations of rude behavior and, I’m afraid, reflect the general attitude of this country, today. As for the Pepsi commercial you mention, it was reprehensible on so many levels and if a certain aspect of that commercial was reversed there would have been a major outcry in the media at large. Years ago, when I was bemoaning the loss of courtesy I was witnessing all around me on a daily basis, my daughter said, “Common courtesy and common sense aren’t that common anymore.” True, and much the worse for it are we as a society. Again, thank you for the excellent commentary.
      Best regards,
      Tom Gibbs

    • Tom Poland

      I write TV commercials now and then and one thing I refuse to do is to depend on digital trickery to be “creative.” There is NOTHING creative about making cartoons of real people using special effects. The ads I utterly despise are those damn ads where toddlers discuss their brokers and what makes a good investment. Whoever writes those should be fired. And I have written before about the artificial mix of races that you really don’t see in real life. It’s akin to the tooth fairy business we carry on with kids—make believe. It just isn’t as pervasive as the ads try to portray. All the money and all the technology cannot rescue a bad concept.

    • Frank Povah

      I hate commercials on principle -- and I ignore them -- but you asked me to look at this one. Being Australian, I think it’s funny.

      Sad thing is that being hit by the can will probably do you less harm than drinking its contents.

      Frank

    • Del Olds

      I thought it was funny! I was not shocked. You should not take it so seriously. Geez!

    • Mark Dohle

      It was humor and humor does deal with the ‘darker’ aspects, so I did laugh about it. We can laugh at something on TV that in real life would be perhaps tragic.

      Peace
      mark

    • cokefloat

      I loved the Coke commercial; hated the Pepsi one… partly because Coke made the point and Pepsi totally missed it. The Coke commercial makes the appeal of the drink the entire purpose — it changes the attitudes of the two men, and brings them a little closer in understanding. I think it will become a classic, like the hilltop commercial.

      Pepsi — well, the action and the interplay is the point. Not the drink. And why include a young blonde who for some odd reason seems to be flirting with an older man who is with his wife? Not the mix of races especially, unless you consider the stereotype of “young dumb flirty blonde”. But what the commercial does not do is leave me with a desire to open a can of Pepsi, and that should have been the entire purpose of the commercial.

  • Worthy of Comment



  • Also on the Dew

    Morton Downey Jr.’s kinder, gentler twin

    Morton Downey Jr.'s kinder, gentler twin

    By: Noel Holston

    Contrary to his fragmentation-grenade TV persona, the Morton Downey Jr. I knew was a pussycat. A pussycat o’ nine tails sometimes, but a pussycat all the same. I got to know Mort – the subject of a new documentary called "Evocateur" -- when he was just beginning to develop the obstreperous, outrageous on-air shtick that a few years later would make him briefly notorious. All you “loudmouths” and “pablum-puking liberals” out there know what I’m talking about. On the nationally syndicated show that he and MTV mastermind Bob Pittman concocted, Mort made Jerry Springer look like a Nelson Mandela and Rush Limbaugh sound like Fr  Read on →

    Grandpa’s Whip

    Grandpa’s Whip

    By: Ken Peacock

    Grandpa was a quiet and gentle man. Grandma did most of the talking. He was over six feet tall and she was a little over five feet, feisty and independent. They obviously had agreed that he would make the big decisions and she would make all the small ones. All of the decisions were small. I was four years old when my brother and I were sent to live with Grandma and Grandpa, whom I called Papa, during World War II. My father was away, not at war because he had failed the medical, working on the railroad tracks and bridges.  Read on →

    Stories Grandpa Didn’t Tell Me

    Stories Grandpa Didn’t Tell Me

    By: Ken Peacock

    Grandpa was not a storyteller. It was only later, when Grandma wasn’t around, that he told me a few stories about his life and parents. He never talked about the hard times during the Great Depression, but he said enough to encourage me in later life to research his family history. When he died all of Grandma’s and Grandpa’s personal things, letters and photographs were given to my older cousin because she was the only granddaughter. By the time I became interested in our family history everything had been thrown away except some old photographs. I started the long and frust  Read on →

    No Happy Campers

    No Happy Campers

    By: Will Cantrell

    At eleven years-old, the most infuriating thing about trying to “apply yourself” is the universe doesn’t always cooperate. Take the situation which I'm smack in the middle of the evening of Tuesday, September 10, 1962. Blindsided by Sister Jean, Sixth Grade teacher at Our Lady of the Pines Catholic School with a very first day assignment to write 500 words all about “What I Learned This Summer,” I’m stumped. Fully…totally …and absolutely! I don't think I've written 500 words TOTAL since First Grade. And as if I don't have problems enough already, the &%$#& thing is due Friday! I can’t think of one thing I’ve learne  Read on →