- Important: All passwords were reset on 06/15/11. Old passwords will no longer work. Click here to retrieve your password.
- Subscribe to Our Free Dewsletter
We are non-commercial, all volunteer and supported by our readers. Please help sustain the Dew by making a donation.
Pepsi showed awfully bad taste in one Super Bowl commercial
An optimist isn’t supposed to be depressed. But I am nothing but depressed at the way our country is becoming more boorish, often showing bad taste, and if nothing else, violating the civility with its lack of kindness and manners.
OK, perhaps I’m too idealistic. Yet some matters bother me.
Perhaps the one single day when our country can best show its creativity and innovation is on Super Bowl Sunday. No, we’re not talking football here, but what brings the football to our homes: advertising.
Year after year major advertisers pay big dollars to reach into the minds of millions of Americans and promote their wares during the Super Bowl. Apparently these major advertisers think it’s worth it to pay $3 million for a 30 second commercial (can you imagine?) to tell us their product is head-and-shoulders above their competitors.
These commercials don’t influence me so much, since I often have the television sound off for some of the game and most of the commercials. The clump of commercials is getting so long there’s time for a person to get up and stretch, go to the bathroom, and check out something else to nibble on or drink and not miss much, if any at all, of the game.
By happenstance, I paid attention to one television commercial, one that needed little sound, since the participants did not talk. It was a wonderful commercial, commanding your attention, and punched eventually with humor. It was the Coca-Cola “border” commercial. If you missed it, check it out here:
The cola companies often war with Super Bowl commercials. During the game, we didn’t see any Pepsi commercials, but heard about it later and looked at it on the Internet. It was horrible, most boorish, had an awful basis, and then really violated most good behavior in its ending. You may be as shocked as I was with this commercial. Take a look, but we warn you: most people are offended at this bad taste in seeking to play on humor.
These two commercials made us wonder what other commercials we had missed, so we spent about 30 minutes looking on the internet at many of the messages that aired. We saw lots of action and far-out ideas, but few that we would call memorable commercials. Many were from the auto companies, while others had those unreasonable special effects that do little to impress anyone who thinks independently. Many were just plain bad.
That’s what bugs us of these Super Bowl commercials. If this is the best that Madison Avenue and other advertising agencies can do at promoting products, we feel badly for what is coming later on. It doesn’t appear very many commercials will break through and give superior promotion to the products they are hawking.
Perhaps those of you who look at more television than I do see these commercials in a different light. Perhaps I need to have the sound on more often (horrors!), and perhaps I’m just in the last century in viewing these efforts.
Yet it worries me that all too often, the commercials are aimed at the lowest common denominator—action, violence, lack of creativity and bad taste….and those producing these commercials think they are being creative and successful. Fat chance.
Worthy of Comment
Also on the Dew
That’s what the spouse said when I wrote him how surprised and disappointed I was to discover that Michelle Nunn has gratuitously endorsed the XL pipeline from Canada, because buying oil from “neighbors” is better than from overseas, as well as to read a report that Nunn wants changes to Obamacare to allow cheaper policies for the young. Like they don’t have car accidents and sports injuries, etc? (Read the other day that there’s a chance auto and workmen’s comp insurance rates are going to decrease now that people have health insurance. Ripple effect). He went on to observe that “Kenny and Tracy hav Read on →
"Where your treasure is, there will your heart be also." -- Matthew 6:21. On April 4, 1967, exactly one year before he was assassinated, Martin Luther King, Jr. made public his opposition to the Vietnam War, articulated in his iconic "Beyond Vietnam" speech. Presented at Riverside Church in New York City, "Beyond Vietnam" was the most controversial speech King ever delivered. In it, he confronted head-on America's "triple evils" -- racism, economic injustice, and militarism -- and called for "a radical revolution of values" to restore our nation's integrity. Afterwards, many supporters, black and white, abandoned him for daring to mix the Read on →
Do the 2014 elections look promising for the Democrats? Not so far as I can tell. Do the Democrats have a bold plan to inspire the American people to turn the House back over to them? Not so far as I’ve heard. Is there a solution available? I think there is. We’ve got a Supreme Court that just doubled down on its disgraceful 2010 decision in Citizens United, continuing in the new case (McCutcheon vs. FEC) to pretend to believe that opening the floodgates still wider for big money to flow into our elections does not corrupt our political system. And we’ve got poll Read on →
Politicians from both parties might perform public anguish about the student loan problem but it is painfully obvious that they just don’t get how serious it is. The most recent Congressional legislation tying interest rates on student loans to the several points beyond the interest rates on treasury notes might have looked like an important reform in Washington, where achieving anything bipartisan is hailed a great victory, but not to the 37 million young Americans who are on the hook for more than one trillion dollars in student loans that cannot be discharged in bankruptcy. They owe an average of $ Read on →