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Rupert Has a Hissy Fit
There is a great new media/old media showdown brewing. News Corp. is continuing to make noise about “pulling” all its content from Google News and the search engine generally.
Rupert Murdoch, is a greedy old twit who is, apparently, running out of continents to pollute with his presence. The wretched old money glutton started out in Australia, moved on to Great Britain and, lastly, came to the United States to see how much damage he could do to the body politic while piling up billions. He has managed to pile up many, many billions and do unfathomable damage to the social fabric of the country.
He is a complete schmuck, the whole package.
Schmuck though he be, he is a real force, politically, socially and economically. Over and over he has been able to subvert the will and dreams of others to his own designs. Now, however, it appears pouty and pompous Rupert may be up against something he simply doesn’t understand and cannot bully. He simply cannot understand how to make the internet serve his demands for money. In the past, whether he demanded political obedience, or monetary payment, all he had to do was use his media control and clout and everybody got into line. This time, he just can’t seem to generate the required prerequisite fear necessary to bring everybody to heel.
Rupert lacks the imagination required to figure out a new business model that will work in an internet age. So he has decided, as indicated in this article, to commit economic suicide. Hooray for Rupert!!
Rupert, the mad Murdoch, has decided that, unless Google pays him money every time one of his media outlets pops up in a search result, he will “pull” all his many sites from the search engine.
In an official response, Google has wished him well.
What a crock. Rupert intends to punish Google by limiting access to his media outlets. In the first place, this may not be technically possible. About the best Rupert can hope for is to have the sites he owns, that do pop up in a search, restricted to paying subscribers. Given all the different ways in which the world’s search engines look for relevant sites in response to search inquiries, it is doubtful even the mighty Murdoch can block them all.
In the second place, to whatever degree he is successful in this silly Knutian effort to “hold back the tide” he and his various “news” outlets will suffer at least as much as the search engines he seeks to tame. Indeed, all of News Corp is such a small part of the total daily search requests on any engine, Google included, none of them are likely to be able to measure its loss.
Hit ‘em Rupert! Hit ‘em again and again. Keep hitting them until you kill your company. It is a shame you couldn’t have figured out away to this a couple of decades ago. The world would be a much better place.
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